Mobile is the remote control of our lives - why this matters to real estate agents.
(2 min read)

#Millennials check their phones 150 times a day on average

Let me ask you a question, what is the first thing you do when you wake up? And what is the last thing you do when you turn off the lights? Chances are “checking my phone” is a pretty good answer. Let’s be honest.. If you’re a millennial, you check your phone all the time. A whopping 150 times a day to be precise. That is 5 times more than the average adult. Why? Because this little device offers you unparalleled access to information, goods and services anytime, anywhere. And with that, it gives you considerable power; you challenge companies to rethink the way they operate and you indirectly force them to join you on your smartphone.

Millennials drive the market

What you need to know about millennials is that they are incredibly well-informed, critical, demanding, and “efficiency” is of great importance to achieve “millennial happiness”. They want the world at their fingertips, and mobile usage makes it possible for them. We’re talking about anyone born between 1980 and the year 2000. It’s one of the largest generations in history and within the next 3 to 5 years they will account for 50% of your potential real estate buyers! Connecting with this younger demographic means speaking their language and more importantly meeting them on the mobile plane:

  • 80% of internet users own a smartphone
  • 70% of consumers delete emails that do not render well on mobile devices
  • 72% of all buyers used a mobile device in their home search
  • 60% of millennials found their home using a mobile device

Numbers don’t lie and in this particular case, they highly suggest that optimizing your Real Estate business for mobile should definitely be your key strategy for 2018, if it’s not already. Because if you’re not targeting potential buyers on their mobile devices, you are missing out on huge opportunities.


Millennials are the upcoming buyers

Millennials are becoming the most important Real Estate consumer segment and their perspective on how to attain data differs greatly from previous generations. This is causing an obvious shift in the added value of real estate agents during a house hunt. Your potential buyers want to search for a new home in their own time and from the comfort of their own couch.

Millennials put a premium on ease, speed and efficiency

They want to know as much as they can about a property prior to visiting it and rest assured they will compare your listing with everything else on the market that matches their preferences. What they expect from an agent is to have new listings up as soon as possible and to provide a full scope of information on the property with lots of visuals. They want to be in the know at all times and preferably through their mobile phones.

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