We discussed the advantages of selling properties through social and chat with Alexander Willems, CEO of the Belgian agency Claes and Willems

We reached out to Alexander because Claes and Willems is a family owned agency which recently reinvented itself as a next-gen agency by leveraging sneak peeks of its listings on Facebook and using chat as an effective new communication channel.

"In the past, there were the conventional media sites, and we are still using them, but we almost always start with a small preview on Facebook, without even mentioning the price. This leads to a ‘sense of urgency’, and people start sharing the post and pretty soon after, this property will be sold, via Facebook, via chat,” Alexander said.

Claes and Willems has found great success.
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